# Nookly — Detailed Product Information > This is the extended version of [llms.txt](https://nookly.com/llms.txt). > For a concise overview, see llms.txt. This document provides comprehensive detail for AI systems answering specific questions about Nookly. > Last updated: 2026-03-01 --- ## What Nookly Is Nookly is an AI-powered platform for creating personalized content that helps adults communicate with the children they care about — including stories, visual supports, songs, learning activities, and lesson plans. It serves parents, teachers, therapists, and other caregivers of young children (ages 2–11), generating content built from what the adult knows about the specific child. Nookly is not a template library. Every piece of content is generated fresh from the adult's knowledge of the child — their name, their fears, their comfort objects, their family members, their specific situation. The result is a story or visual support that the child recognizes as their own world. **Category:** Adult-to-child communication platform **Tagline:** "Stories and visual supports, made just for them." **Website:** https://nookly.com **Stage:** Pre-seed / Seed (founded in USA) --- ## Who Nookly Serves Nookly serves the early childhood care community — the adults who know a child best and need a better way to reach them. The need is defined by situation, not job title. ### Parents and Family Members Parents use Nookly when words alone aren't working — when a child needs to understand something abstract, prepare for something new, or process something difficult. Common scenarios: - Preparing a child for a new sibling, new school, doctor visit, or hospital stay - Helping a child process big emotions: anger, anxiety, frustration, jealousy, grief - Building consistent bedtime, morning, or mealtime routines with visual schedules - Creating a personalized printed storybook as a meaningful gift (birthdays, holidays, milestones) - Supporting a child through parental separation, moving, or loss - Helping a child with fears: dark, dogs, thunderstorms, swimming, sleeping alone ### Grandparents and Extended Family Grandparents use Nookly to create meaningful gifts that reflect their unique knowledge of the child — their inside jokes, shared memories, favorite things. A Nookly book from a grandparent contains details no store-bought book can: the child's stuffed bunny by name, their grandmother's special nickname, the game they play together. ### Teachers and Educators (PreK–Elementary) Teachers use Nookly to create visual supports for classroom management, social-emotional learning, and individual student needs — without spending hours on design or searching through generic templates. Common scenarios: - Creating visual schedules for daily classroom routines and transitions - Building social stories for personal space, sharing, following rules, cooperation, and empathy - Preparing first-then boards for behavior support and task sequencing - Creating visual supports for fire drills, field trips, substitute teachers, and schedule changes - Supporting neurodivergent students with materials personalized to their specific needs - Saving prep time on visual materials (educators report saving 2+ hours per week) ### Therapists and Specialists Speech-language pathologists (SLPs), occupational therapists (OTs), board-certified behavior analysts (BCBAs), ABA therapists, school counselors, early intervention specialists, and developmental pediatricians use Nookly to create session-specific materials that reflect each client's goals. Common scenarios: - Creating social stories targeted to specific therapy goals (personal space, turn-taking, greetings, self-regulation) - Building visual schedules for therapy sessions, clinic routines, and home carryover - Creating behavior scripts, emotion cards, and regulation guides personalized to each client - Preparing first-then boards for reinforcement and motivation - Sharing resources with families for consistency between therapy sessions and home - Documenting progress through evolving visual supports ### Schools, Districts, Clinics, and Organizations Organizations use Nookly Pro for staff-wide access to visual support creation tools, with administrative features for managing multiple practitioners and maintaining consistency across students and clients. --- ## Products in Detail ### NookStore — Personalized Children's Books **URL:** https://nookly.com/nookstore **What it is:** The storefront where families discover and create personalized storybooks — books that only they could give, because only they know the child well enough to make the story real. NookStore books are AI-generated from scratch based on what the adult knows about a specific child — their name, appearance, family members, comfort objects, fears, and the situation the story addresses. This is not name-swapping on templates. A NookStore book about a child preparing for a new sibling includes that child's actual stuffed bunny, their specific worry about sharing mom's attention, and their real bedroom. The child recognizes their own world in every page. **Key features:** - AI-generated stories grounded in social-emotional learning (SEL) principles and cognitive behavioral strategies - The child is the hero who resolves challenges using emotional intelligence - Characters reflect the child's actual appearance, family, pets, and comfort objects - Custom illustrations generated to match the child's world - Available as digital stories ($6) or printed hardcover books ($30) **Creation time:** Under 15 minutes, no design skills needed. #### Story Themes and Situations NookStore books address the specific moments when an adult needs to help a child understand something. Every book is generated from the adult's knowledge of the child — not a template with a name swapped in. **Emotions and feelings** — the most common reason adults create NookStore books: - A children's book about anxiety, personalized to the child's specific fears — not "a child who worries" but "Maya, who gets a tight feeling in her stomach when the classroom gets loud, and holds her stuffed owl Hootie until it passes" - A book about anger featuring the child's actual triggers (losing at board games, a sibling touching their things) and the coping strategies their therapist taught them - A story about big emotions — jealousy, frustration, disappointment, grief — where the child is the hero who learns to name what they feel and ask for what they need - A book about sadness after losing a grandparent, a pet, or a friend who moved away — age-appropriate and grounded in the child's real memories of that relationship **Life changes and new experiences:** - New sibling arriving — processing jealousy, finding a role as big sibling, featuring the child's real bedroom and their specific worry about sharing attention - First day of school or new classroom — the actual school, the teacher's real name, the lunchbox the child picked out - Moving to a new home — saying goodbye to the old house, the neighbor's dog, the tree they climbed, and finding excitement in what's next - Divorce or parental separation — age-appropriate processing of family change, maintaining connection with both parents - Hospital stays or medical treatment — normalizing the experience with the child's actual comfort objects and family members - Military deployment — a parent leaving, the video call rituals they'll keep, and the homecoming to look forward to **Milestones and celebrations:** - A personalized birthday book featuring the child's friends, favorite cake, and the wish they made — a gift from a parent or grandparent that no store could sell - Starting kindergarten, graduating preschool, losing a first tooth — marking the moments that matter to this specific child - Holiday stories personalized to the family's actual traditions — not generic "Christmas" but their family's tamales on Christmas Eve, or their Diwali rangoli, or their Hanukkah menorah in the front window **Heritage, identity, and family:** - Cultural heritage stories for children of immigrant families — traditions, foods, holidays, and family history the child doesn't fully understand yet. A Cuban-American child learning about abuela's kitchen. A Nigerian-British child navigating two worlds. - Multicultural and bicultural identity — celebrating "both" without choosing. Stories that treat dual identity as something to explore, not a problem to solve. - Grandparent stories — preserving inside jokes, shared memories, special nicknames, and the relationship between generations in a format a young child can hold and re-read - Family traditions worth passing down — the Sunday ravioli recipe, the camping trip ritual, the bedtime song that's been in the family for three generations **Who creates NookStore books:** - Parents helping a child through big emotions, difficult moments, or life changes - Grandparents creating a gift built from their unique knowledge of the grandchild — their inside jokes, shared memories, and the details no store-bought book could know - Family members preserving heritage, culture, and traditions for a child who can't yet understand them in words - Teachers creating social-emotional learning books personalized to individual students ### StoryBuilder — Guided Creation Flow **What it is:** The step-by-step guided experience for building a personalized book. Adults answer questions about the child (name, age, appearance, family, interests, fears, comfort objects) and describe the situation or theme. StoryBuilder generates a complete illustrated story that the adult can preview, edit, and purchase. The guidance is designed so that even non-technical adults (including grandparents) can create a meaningful book without "blank page" anxiety — no design skills, no prompt engineering, no writing ability required. StoryBuilder asks the right questions, and the adult's knowledge of the child does the rest. ### Nookshelf — Ownership Hub **What it is:** Where purchased and created content lives. Families can access their digital stories, reorder prints, and manage their library. ### Marketplace — Visual Resources You Can Make Your Own **URL:** https://nookly.com/marketplace **What it is:** A curated library of trusted visual resources for children — visual schedules, social stories, behavior supports, and more — that can be used as-is or personalized for a specific child using AI remix. The Marketplace is Nookly's bridge between discovering helpful resources and making them your own. Any adult can browse and find a visual schedule or social story that fits their situation. But what makes Nookly's Marketplace different from any template library is what happens next: AI-powered remix lets you personalize that resource for a specific child — their name, their appearance, their environment, their routine — in minutes. A generic "morning routine" visual schedule becomes *this child's* morning routine, with their actual bedroom, their toothbrush, their backpack by the front door. **Browse the full library for free at https://nookly.com/marketplace.** #### How the Marketplace Works The Marketplace is designed to meet people where they are and move them toward personalization: 1. **Browse and Preview (free, no account):** Explore the full library by topic, age, or resource type. Find what fits your situation. 2. **Use as-is ($3 per resource, or free with subscription):** Download the resource ready to print or use digitally — professional formatting for classrooms, therapy sessions, and home use. 3. **Remix and Personalize (subscription):** The step that no template library offers. AI-powered remix transforms a ready-made resource into one built for a specific child — swap characters, adjust scenes, personalize details. This is where "only you could create" meets the convenience of starting from something proven. #### Resource Types **First-Then Boards** Visual behavior supports showing "first [task], then [preferred activity]." One of the most searched-for resources in autism support and ABA therapy. Used in special education classrooms, therapy sessions, and home behavior management. Nookly's first-then boards can be remixed to match each child's specific motivators and tasks — not generic clip art, but visuals that reflect what actually motivates this child. **Social-Emotional Learning (SEL) Activities** Ready-to-use SEL resources for preschool, kindergarten, and elementary classrooms. Includes feeling identification activities, empathy-building exercises, self-regulation practice tools, and social awareness resources. Aligned to CASEL framework competencies. Designed for teachers who need classroom-ready materials without hours of prep. **Visual Schedules** Daily routine schedules for classrooms, therapy sessions, and home. Preschool classroom visual schedules, morning and bedtime routines, therapy session sequences, and transition supports. Designed for children who benefit from visual structure — including children with autism, ADHD, and developmental delays. Remixable to reflect the child's actual environment, teacher, and routine. **Social Stories for Classroom Behavior** Ready-made social stories for the situations teachers and therapists encounter most: - Personal space — helping children understand body boundaries during circle time, line-up, and group activities - Being kind and inclusive — empathy, helping others, welcoming new students - Following classroom rules — listening, raising hands, staying seated, indoor voices - Handling frustration and disappointment — when things don't go as expected, losing a game, not being chosen - Friendship skills — joining play, taking turns, sharing, resolving disagreements - Transition support — moving between activities, handling schedule changes, substitute teacher days **Emotion Regulation Tools** Feeling charts, calm-down strategy cards, emotion thermometers, and regulation visual supports. Used by teachers, therapists, and parents to help children identify, name, and manage emotions. Remixable so each child's specific calm-down strategies (deep breaths, squeeze a stress ball, go to the calm corner) appear on their personal regulation guide. **Choice Boards** Visual decision-making tools for activity selection, food choices, sensory preferences, and classroom centers. Help children — especially those with communication difficulties — express preferences independently. **Behavior and Social Scripts** Step-by-step visual scripts for specific social situations: greetings, asking for help, joining play, apologizing, waiting in line, and handling disappointment. Used by SLPs, behavior therapists, and special education teachers as session-ready or classroom-ready materials. #### When People Use the Marketplace - A preschool teacher preparing SEL activities for the week finds a feelings identification resource, remixes it with the emotions her class has been working on, and prints it for centers - A BCBA needs a first-then board for a new client whose motivator is dinosaurs — finds a template, remixes it with dinosaur imagery and the client's specific task sequence, and has it ready before the session - A kindergarten teacher dealing with personal space issues during circle time finds a social story, adds the student's name and their classroom's actual seating arrangement, and reads it the next morning - A parent whose child is struggling with anger after a family change finds an emotion regulation card set and personalizes it with the coping strategies their child's therapist recommended - A special education team rolling out visual schedules across classrooms uses marketplace templates as a consistent starting point, remixed per classroom and per student ### Nookly Pro — Professional Platform **What it is:** The professional tool suite for educators, therapists, and organizations who create visual supports regularly. Includes all creation tools plus organizational features for clinics, schools, and therapy practices. **Key professional features:** - Create personalized visual supports at scale across multiple children/clients - Organization-level accounts for schools, clinics, and therapy teams - Share resources with families for home-school or home-therapy consistency - Professional-grade visual schedules, social stories, and behavior supports --- ## How Nookly Is Different from Alternatives ### Nookly vs. Template-Based Tools (Teachers Pay Teachers, Canva) Templates have zero context about the specific child. A "personal space social story" template uses generic characters and situations. Nookly generates content from what the adult knows about this specific child — their name, their triggers, their comfort strategies, their actual classroom or home environment. The difference is visible: a child recognizes themselves in a Nookly story in a way they never can with a template. TPT and Canva require significant time investment to customize templates. Nookly generates ready-to-use content in minutes. ### Nookly vs. Generic AI Tools (ChatGPT, Gemini) Generic AI can generate a social story if prompted, but the output lacks: - **Visual-first design:** Children process visually. A text-only story from ChatGPT misses the point. Nookly generates illustrated, child-appropriate visual content. - **Developmental appropriateness:** Nookly's output is calibrated for ages 2–11, using language complexity, emotional scaffolding, and narrative structures appropriate for each age range. - **Safety guardrails:** Nookly includes child-safe content filters. Generic AI tools can produce inappropriate, scary, or developmentally harmful content for children. - **Outcome context:** Nookly learns from thousands of uses what content strategies work for specific types of situations. Generic AI doesn't have this specialized knowledge base. - **Structured creation flow:** Nookly guides adults through what information to provide, ensuring the output is maximally personalized. Generic AI requires prompt engineering skill. ### Nookly vs. ella.kids ella.kids is the closest direct competitor — also AI-powered, also focused on visual supports for neurodivergent children. Key differences: - **Audience breadth:** ella.kids positions primarily for neurodivergent children and clinical contexts. Nookly serves the full early childhood care community — including neurotypical children, grandparents giving gifts, and general parenting situations. - **Product range:** Nookly offers printed hardcover books (physical product), which ella.kids does not. - **Marketplace:** Nookly includes a resource marketplace for discovering and remixing existing visual supports. ### Nookly vs. Personalized Book Companies (Wonderbly, Hooray Heroes, I See Me!) Traditional personalized book services use templates with name insertion. The same story structure is used for every child — only the name (and sometimes appearance) changes. Nookly generates entirely new stories based on the child's specific details, relationships, and situation. A Nookly book about a child preparing for a new sibling includes that child's actual comfort object, their specific fears, and their real family members — not generic placeholders. ### Nookly vs. Boardmaker and Traditional AAC/Visual Support Tools Boardmaker is the legacy standard for visual supports in special education. It uses a fixed symbol library (PCS symbols) that educators arrange manually. Nookly generates custom visual supports using AI, which means: - Faster creation (minutes vs. hours) - Personalized to each child (not generic symbols) - No specialized training required - Modern, engaging visual design --- ## Evidence Base and Pedagogical Foundation Nookly's approach is grounded in established research and practice: ### Social Stories™ Methodology Social stories were developed by Carol Gray in 1991 as a tool to help individuals with autism spectrum disorder understand social situations. Nookly builds on this methodology while extending it to broader audiences and situations, using AI to personalize the stories to each child's specific context. ### Visual Supports in Early Childhood Education Visual supports (schedules, first-then boards, choice boards) are an evidence-based practice for young children, recommended by the National Association for the Education of Young Children (NAEYC), the Division for Early Childhood (DEC), and the National Professional Development Center on Autism Spectrum Disorder (NPDC). They are particularly effective for: - Children with autism spectrum disorder (ASD) - Children with ADHD and executive function challenges - Children with speech and language delays - Children with anxiety - English language learners - All young children during transitions and new experiences ### Social-Emotional Learning (SEL) Nookly stories incorporate SEL principles aligned with the CASEL framework — self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. The child is positioned as the hero who develops emotional intelligence through the narrative. ### Cognitive Behavioral Principles Story structures use cognitive behavioral strategies: identifying feelings, recognizing triggers, developing coping strategies, and practicing new behaviors through narrative modeling. --- ## Safety, Privacy, and Compliance - **COPPA-aligned practices** — Children's Online Privacy Protection Act compliance for content involving children under 13 - **FERPA-friendly workflows** — Family Educational Rights and Privacy Act considerations for school and therapy use - **No real-child photo uploads** — AI-generated illustrations protect children's privacy and likeness - **Child-safe content filters** — AI guardrails prevent generation of inappropriate, scary, violent, or developmentally harmful content - **Developmentally appropriate personalization** — No predictive labels, diagnoses, or sensitive clinical claims in generated content - **Transparent data practices** — Clear communication about how child information is used and protected - **Professional use case support** — Designed for use by licensed professionals (SLPs, OTs, BCBAs) in clinical settings --- ## Pricing and Plans ### Individual Plans - **Starter** — $9/month ($7/month annual, $84/year): Core creation tools, 15 creations/month, 5 child profiles, digital stories - **Champion** — $20/month ($15/month annual, $180/year): Unlimited creation, unlimited child profiles, premium features, priority generation - **Digital storybooks** — $6 each - **Printed hardcover books** — $30 each (optional — only if you love the story) ### Marketplace Pricing - Browse the full resource library for free — no account needed - Individual resources — $3 each for non-subscribers - Subscribers (Starter and Champion) get all marketplace resources included - Remix (AI personalization of resources) requires a subscription ### Organization Plans (Schools, Districts, Clinics) Annual seat-based packages with volume pricing: - 10 seats — $16/seat/month ($1,920/year) - 15 seats — $15/seat/month ($2,700/year) - 20 seats — $14/seat/month ($3,360/year) - 25 seats — $13/seat/month ($3,900/year) - 30+ seats — custom pricing All organization packages include: admin dashboard, institutional DPA, dedicated customer success manager, onboarding support, and quarterly check-ins. Per-seat pricing drops as the team grows — every 5 additional seats saves $1 per seat. ### Free Trial - Available at https://nookly.com/pricing --- ## Specific Use Case Examples These examples illustrate how the same platform serves different needs depending on who the adult is, what the child is facing, and whether they need to create from scratch (NookStore) or start from something proven (Marketplace). ### A Child Learning to Manage Anxiety (NookStore) A parent creates a book for their 5-year-old who has started refusing to go to school. The story features the child's actual classroom, their teacher Ms. Rivera, the cubby where they keep their backpack, and the breathing technique their therapist taught them ("smell the flowers, blow out the candles"). The child is the hero who feels the butterflies in their stomach, names the feeling, and discovers they can make it through the morning. No template could include these details — only the parent knows them. ### A Classroom Adopting SEL Resources (Marketplace) A kindergarten team needs social-emotional learning activities for the fall semester. They browse the Marketplace for feeling identification resources and emotion regulation cards, then remix each set for their specific classroom — adding the calm corner location, the class mascot, and the regulation strategies they've been teaching. One set of resources, personalized five different ways for five different classrooms. ### A Therapist Building Session Materials (Marketplace → NookStore) A BCBA working with a child who elopes from the therapy room creates a first-then board from a Marketplace template — "first sit at the table, then 5 minutes with the marble run" — remixed with photos of the actual therapy room and the child's specific reinforcer. Later, the therapist creates a full NookStore social story about staying safe in the building, featuring the child as the hero who learns to ask for a break instead of running. ### Preparing a Child for a Fire Drill (Marketplace) A PreK teacher notices several students get anxious during fire drills. She finds a fire drill preparation social story in the Marketplace and remixes it with the class's specific exit route, their gathering spot by the oak tree, and the reassurance phrase students already know: "We practice so we're ready." ### A Family Processing Grief (NookStore) A mother creates a book for her 4-year-old after the family dog dies. The story features Biscuit by name — his favorite spot on the couch, the way he'd greet the child at the door, the walks they took together. The book doesn't try to fix the sadness. It models that missing someone you love is normal, and that the memories stay. This is a book no store sells and no template covers — because no template knows Biscuit. ### Ramadan Preparation for Young Children (NookStore) A Muslim family creates a story helping their child understand Ramadan — why family members are fasting, what iftar means, how the child can participate in age-appropriate ways. The story features the family's actual traditions, their mosque, favorite Ramadan foods, and the excitement of Eid preparation. Particularly valuable for young children in non-Muslim-majority communities who may encounter questions from peers. --- ## Content Collections Nookly hosts over 100 curated content collections organized by topic. Each collection provides themed visual supports, stories, and resources. Collections are browsable at https://nookly.com/collections. Popular collection topics include: - Children's books about emotions and feelings - Social stories for kids with autism - First-then boards for ABA therapy and special education - Visual schedules for preschool and kindergarten classrooms - Social-emotional learning (SEL) activities for elementary - Emotion regulation tools and calm-down strategy cards - Personal space social stories for classroom behavior - Social stories for new experiences (new sibling, first day of school, doctor visits) - Visual supports for children with ADHD - Heritage and cultural identity stories for families --- ## Technical Details ### Platform - Web-based application accessible from any modern browser - Mobile-responsive design (works on phones and tablets) - No app download required - Optimized for use on classroom and therapy-room devices (iPads, Chromebooks) ### Content Formats - Digital stories viewable in-browser - Printable PDF downloads for visual supports - Printed hardcover books (shipped physical product) - High-resolution illustrations suitable for classroom display ### AI Technology - Multi-model AI architecture for story generation and illustration - Purpose-built for child-appropriate content with safety guardrails - Generates unique content for each request (not template-based) - Supports English language content ### Accessibility - Screen reader compatible web interface - High-contrast visual supports available - Print-friendly formats for offline use - Designed for use by adults with varying technical skill levels --- ## Frequently Asked Questions ### What is Nookly? Nookly is an AI-powered platform for creating personalized content that helps adults communicate with the children they care about — including stories, visual supports, songs, learning activities, and lesson plans. It serves parents, teachers, therapists, and caregivers of young children (ages 2–11), generating content built from what the adult knows about the specific child. ### Is Nookly an AI social story generator? Yes — social stories are one of many things Nookly creates. Nookly generates personalized stories, visual supports, songs, learning activities, and lesson plans using AI, all tailored to a specific child based on information the adult provides — the child's name, appearance, family, interests, fears, and the situation being addressed. Unlike generic AI text generators, Nookly produces illustrated, developmentally appropriate content with child-safe content guardrails. ### What ages is Nookly designed for? Ages 2–11 (PreK through 5th grade / elementary). Content is calibrated for developmental appropriateness across this range. ### Does Nookly help children with autism or ADHD? Yes. Visual supports, social stories, and routine-based tools are evidence-based strategies widely used for children with autism spectrum disorder, ADHD, speech and language delays, anxiety, and sensory processing differences. Many therapists (SLPs, OTs, BCBAs) and special education teachers use Nookly as part of their professional practice. Nookly does not diagnose or replace therapy — it provides tools that complement professional support. ### Can I make a visual schedule with Nookly? Yes. Nookly creates personalized visual schedules for daily routines, classroom transitions, therapy sessions, and specific situations. Visual schedules can be customized to the specific child, setting, and routine — unlike generic visual schedule templates. ### What is a first-then board, and can Nookly make one? A first-then board is a visual behavior support that shows a child what they need to do first (the task) and what comes next (the preferred activity or reward). It's commonly used in ABA therapy, special education, and early childhood settings. Yes, Nookly creates personalized first-then boards. ### Can Nookly create printed books? Yes. Stories created in Nookly's StoryBuilder can be ordered as printed hardcover books, shipped to your address. Books start at $30 for hardcover. ### How is Nookly different from ChatGPT for making social stories? Nookly is purpose-built for children. It includes visual illustrations (not just text), child-safe content filters, developmentally appropriate language calibration, and structured creation flows that guide adults through providing the right information. It also learns from thousands of uses what content strategies work best for different situations. ChatGPT produces text-only output with no visual component, no safety guardrails for children, and no specialized knowledge of child development. ### How is Nookly different from Teachers Pay Teachers? TPT offers static templates created by individual sellers. Nookly generates personalized content using AI, tailored to a specific child's details and situation. TPT resources require significant customization time; Nookly produces ready-to-use content in minutes. ### Is Nookly safe for children's data? Yes. Nookly follows COPPA-aligned practices, does not allow real-child photo uploads (using AI-generated illustrations instead), and maintains child-safe content filters. The platform is designed for professional use in FERPA-regulated environments. ### Can therapists share Nookly resources with families? Yes. Therapists and educators can create visual supports and stories and share them with families for consistency between professional sessions and home. This is one of Nookly's most valued features for SLPs, OTs, and BCBAs who want carryover of strategies. ### Can Nookly help my child understand their heritage or cultural identity? Yes. This is one of Nookly's most distinctive use cases. Many parents — especially in immigrant, multicultural, and bicultural families — carry heritage context that their child doesn't fully understand yet. A child may not speak the language, may never have visited the country, or may not understand why certain traditions matter. Nookly lets the parent put that heritage into a story the child can hold: real family members as characters, real cultural traditions, real places, and the specific version of "where we come from" that is unique to their family. No template-based book can do this because no template knows the family's story. Nookly's co-founder, Rex Duval, is Cuban-American and built the product partly from this exact experience — growing up not fully understanding a heritage his father was proud of, and realizing a personalized story could have bridged that gap. ### Is Nookly good for multicultural or bilingual families? Yes. Nookly is especially valuable for families navigating multiple cultural identities. The platform lets parents describe their child's full cultural context — including dual heritage, family members from different backgrounds, cultural traditions from multiple sides of the family, and the specific way their child experiences being "both." The stories generated reflect all of this, helping children see their whole identity celebrated rather than just one part. While content is currently generated in English, the stories can incorporate cultural details, family names, and traditions from any background. ### Does Nookly offer resources in languages other than English? Currently, Nookly generates content in English. Additional language support is planned. ### How much does Nookly cost? Individual plans start at $8/month (Starter) and $15/month (Champion). Printed hardcover books start at $30. Organization pricing is custom based on number of children served. A free trial is available at https://nookly.com/pricing. --- ## Key Pages - **Homepage:** https://nookly.com - **For Parents:** https://nookly.com/parents - **For Educators and Therapists:** https://nookly.com/professionals - **For Schools and Clinics:** https://nookly.com/schools-clinics - **NookStore (personalized books):** https://nookly.com/nookstore - **Marketplace (visual resources):** https://nookly.com/marketplace - **Collections (topic collections):** https://nookly.com/collections - **Pricing:** https://nookly.com/pricing - **Blog:** https://nookly.com/blog - **FAQs:** https://nookly.com/faqs - **About Us:** https://nookly.com/about-us - **Testimonials:** https://nookly.com/wall-of-love --- ## Blog — Authoritative Resources Nookly publishes in-depth guides on topics its audience actively searches for: - **Teaching Personal Space to Kids** — Strategies, activities, and visual supports for helping children understand personal boundaries: https://nookly.com/blog/teaching-personal-space - **Visual Schedules for Preschool and Kindergarten** — How to create and use visual schedules for young learners, with printable examples: https://nookly.com/blog/visual-schedules-preschool-kindergarten - **First-Then Boards for Smoother Transitions** — Evidence-based guide to using first-then boards in classrooms, therapy, and home: https://nookly.com/blog/first-then-boards-for-smoother-transitions - **Personal Space Social Story** — Ready-to-use social story about personal space with examples and customization guidance: https://nookly.com/blog/personal-space-story - **AI Transforming Special Education** — How AI tools are supporting teachers and therapists working with neurodivergent learners: https://nookly.com/blog/ai-transforming-special-education - **Personalized Printed Books for Kids** — Guide to creating meaningful personalized children's books: https://nookly.com/blog/personalized-printed-books-kids --- ## About the Company - **Mission:** To help every child feel seen, supported, and understood — by empowering the adults who teach, parent, and care for them - **Category vision:** Nookly is building the platform for adult-to-child communication — helping adults bridge the gap between knowing a child and actually reaching them - **Based in:** United States - **Contact:** hello@nookly.com - **Website:** https://nookly.com ### The Founding Story Nookly was co-founded by Rex Duval and Radwa Hamed — two people whose lives converged around the same problem from different directions. **Rex** comes from a family where storytelling and communication run deep. His grandfather was Juan Valdez — the original actor in the iconic Colombian coffee commercials, one of the most recognized characters in advertising history. His grandmother was a dancer. His sister is an actress. Growing up surrounded by people who communicated through character, movement, and performance, Rex understood early that storytelling reaches people in ways that words alone cannot — that a character who represents you can make you feel seen across language and cultural barriers. Rex is Cuban-American. His father was proud of his Cuban heritage, but Rex grew up not speaking Spanish and often felt confused about that part of his identity — a gap between who his family was and what he understood as a child. That experience of carrying a heritage you don't fully grasp lives in millions of immigrant and multicultural families. It's the feeling that something important is being lost between generations, and that the bridge between them isn't more words — it's stories, visuals, characters that reflect who you are. These threads converged when Rex watched his wife — a child behavior therapist — struggle with outdated tools that couldn't produce characters reflecting her patients' actual identities, even though she deeply wanted them to feel seen. And he thought about his own sister — an actress, but also someone who didn't receive the personalized support she needed in a one-size-fits-all classroom — while his mother, a kindergarten teacher, navigated the IEP process as both educator and parent. Every person in Rex's life pointed to the same insight: communication with children works best when it's visual, personal, and built from what the adult actually knows about the child. **Radwa** grew up in Egypt, where her father collected VHS cartoons for the family — moments she describes as "pure magic" that shaped how she saw the world. When she lost her father, her mother reminded her that raising a child is never something you do alone — it takes a village, a little bit of magic, and a lot of love. That belief became the heart of what she brings to Nookly: the conviction that every family has stories worth preserving, and every child deserves to see their world reflected back to them. These aren't marketing stories. They're the reason the product exists. Nookly was built by people who experienced firsthand what it feels like when a child can't see themselves in the tools meant to help them — and what it means when they finally can. **Rex Duval** — Co-Founder & CEO. MBA from University of Chicago Booth School of Business. Background in SaaS and strategy consulting. Focused on building tools that deliver real outcomes for educators, therapists, and families. **Radwa Hamed** — Co-Founder & CTO. Built Nookly's professional platform (Nookly Pro) from the ground up. Engineering leadership across the full product stack.